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Property Management from a Newbie Perspective

by Kathleen Richards on May 21, 2010

I have a part-time admin who is a property owner herself and has had a property management company (me) handling her properties for her.  We were lucky enough to have her help us out in the office and  after 6 months on the job I asked her to write about property management behind the scenes, things she didn’t know as a property owner that we do.  So here is her blog:

I have been a property owner of my primary residence as well as rental property for a number of years and thought I was moderately knowledgable about the profession until I began working at Portola Property Management last year.  I have to say that I have learned so much since I’ve been here!

The first two things that stand out for me are; 1) the level of thoroughness that goes into the tenant placement process, and 2) the degree of organization which is required to operate a property management business effectively.

First, I have discovered that applicant screening is imperative to finding a good fit for the available rental unit.  This starts with screening over the telephone when the interested applicant calls to arrange  a showing of the property and continues with checking references and running a credit check.  This way, the most reliable and responsive tenant is found from the start which often times leads to less turnover and maintenance costs for the owner in the long run. 

Secondly, I have realized how important organization is in property management.  It not only provides the owner with quicker response time when there are maintenance issues but also more competitive pricing when repairs are made (not to mention organized and documented histories of the properties).

I have greatly enjoyed learning new things at Portola Property Mgmt and look forward to learning much more!

Julie Francis – Property Mgmt Admin

Please check out my website at if you are interested in properties in Santa Cruz or have rentals in Santa Cruz, CA.

Kathleen Richards

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